A R T D I R E C T I O N
The Rumination Recovery
Balm Launch
Tension is not just tight muscles — it stores in the body. Art Direction for the 360 launch of Selfmade’s newest product : The Rumination Recovery Balm.
Muscles aches can often reflect our mental state. The physical
pain could derive from something invisible, like a ping-pong
match within our brain that leaves us anxiously ruminating
on events that may never come.
As an Art Direction Consultant for selfmade,
I was tasked with assisting in the execution of the campaign concept. This meant translating the above message into photography
and graphic assets for social, web/digital as well as executing
behind-the-scenes video capture.
Credits
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Jada Akoto
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Giulia Mezzabotta
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Gregory Shark
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Fia Tharp
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Bella Shiek
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Tiana Day @tiaday
Noah Gallagher @noah.tiger
Shideh Kafei @shidehkafei
Dashen Basha