C A M P A I G N I D E A T I O N
Palm Royale x Anthropologie
Ideation and thought-starters for Anthropologie’s digital campaign in collaboration with Apple TV+ Palm Royale S1. Anthropologie brought retro, high-fashion looks to life through this curated collection inspired by the series’ glamorous Palm Beach lifestyle.
Partnership Elements include : curated collection via website and
in-app, Apple Pay early access, custom series inspired photoshoot, paid organic social support and influencer gifting campaign.
Responsibilities as Lead Art Director and Designer :
conceptualize the partnership, bridging the world of the client’s IP (Apple TV+ Palm Royale) with Anthropologie’s aesthetic, sell the idea of a commercially successful end product.
Partnership sold for 500K (CAA)
Credits
-
Sophie Lewis
-
Giulia Mezzabotta
-
Shane Langton
-
Erica Durgin Ryan