B R A N D I N G & D E S I G N
Clinique Clinical Reality
Fifty years of facial recognition data all incapsulated into one powerful diagnostic tool.
Re-branding and 360 graphic implementation for Clinique Clinical Reality, a digital scanning tool that recommends products best suited to your own unique skin condition.
Responsibilities : all designed graphics, championing diversity and different types of skin concerns, I was able to utilize key features of the CCR tool (ex. the falling scanning numbers) as a continuous graphic element throughout the model images. Color black was kept minimal yet distinctive to ensure cohesiveness within the in-store Clinique Lab.
Credits
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Carolyn Veith
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Giulia Mezzabotta
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Jennifer McManus
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Elizabeth Nolan