As Presidential Associate Designer on the Estée Lauder Travel retail team, my
responsibility was to ensure a consistent visual language throughout the high foot-traffic,
key airport sites around the world.

I developed graphics alongside my supervisor to tie in with the established global direction,
while still pushing the boundaries on a fun and engaging point of sale experiences.

I then crafted the graphic guidelines to be cascaded to our TR Regional Partners in order to
maintain that consistency. The real life images seen here depict the use of those graphic
guidelines by our APAC Partners.