C A M P A I G N I D E A T I O N
Shrinking x Levi’s
Timed to the release of Season 2, Levi’s teamed up with Shrinking for a curated collection, enabling audiences to “Shop The Looks” as worn by the characters on screen. This multi-faceted campaign celebrates the shared spirit of originality between Levi's and Shrinking, empowering multiple generations to unapologetically explore their style and embrace their authentic selves.
As Lead Designer/Art Director, I worked closely with the Lead Strategist in order to create seamless graphics &
design a deck for the pitch presentation, merging the world of Levi’s with the narrative of Shrinking.
We utilized the styling of the brand’s iconic jean within the series as a jumping off point to build and sell a full 360 partnership. This came to life in the form of social, digital and influencer packaging with graphics inspired by our work.
I was also honored to have been asked by the brand (Levis) to design their influencer packaging insert
to be sent to key creators, cast & crew.
Credits
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Sophie Lewis
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Shane Langton
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David Eicheinstein
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Erica Durgin-Ryan