C A M P A I G N I D E A T I O N
Severance x ZipRecruiter
To celebrate the highly anticipated return of ATV+ Severance Season 2, ZipRecruiter
team up with the CAA Media & Entertainment Partnerships Team to recreate a highly immersive co-branded spot, bringing the world of Lumon Industries to life.
Directed by Ben Stiller, narrated by Trammel Tillman (Mr. Milchick)
Responsibilities include : bridging the aesthetic gap between the IP (Severance) and the brand (ZipRecruiter), ensuring consistent brand visuals in a creative manner, selling the partnership elements.
Partnership Elements include : custom in-world media spots, paid media, participation by main cast members and crew.
Credits
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Shane Langton
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David Eichenstein
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Giulia Mezzabotta & John Yu
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Apple TV+ Partnerships Team